THE ULTIMATE LIPSTICK CELEBRATION
Join Maybelline New York this National Lipstick Day for a one-day-only beauty takeover at Sandton City Mall – Foschini Court on
29 July, 09:00–18:00
Discover exclusive experiences, iconic lip looks, lipstick trade-ins, and unmissable retailer offers. Explore everything waiting for you here.
29th July 2026
National Lipstick Day
Celebrate National Lipstick Day with Maybelline at Sandton City on 29 July. Shop our selected lip range and save with exclusive offers through your favourite retailer.
Virtual Beauty Studio
Our virtual makeup tools are here to help you discover inspiring looks and try game changing products. From mastering your brows to finding your perfect foundation shade, our virtual beauty studio will give you the edge when choosing your next go-to product.
Virtual Tool
Virtual Try On
Ready to makeup your mind? Virtual Try-On is the makeup tool that gives you the ability to try on multiple products, shades and looks all in one place
What's New
Lash Sensational Sky High Mascara
New Shades
LIMTLESS LENGTH AND volumeCOLOR TATTOO® EYE STIX
Shadow, Liner, Primer
Brighten up your shadow!Tattoo Liner Play
48H Colored Liquid Eyeliner
LONG WEARING LIQUID EYELINER!LIFTER PLUMP
Lip GlossLip plumping gloss!Super Lock Brow Glue
Tinted Eyebrow GelNOW In 4 tinted shades!SUPER STAY HYBRID
POWDER-FOUNDATION MAKEUPsoft-matte look!
tips & trends
Makeup Decoded is makeup made easy. Master the look you want instantly, with simple how to’s on the latest trends, all the product hacks you need and your most-asked questions answered.
Find everything from smokey eye tutorials to fresh eyeliner looks
Discover the hottest new lipstick colors and top lip liner tips
Explore the best concealer hacks and foundation application methods
Discover unique makeup looks for all of your favorite occasions
BEST SELLERS
makeup make change
We make makeup. We're also committed to make change to help create a better world. Learn about our global initiatives and discover how we can drive real change together.
Our 2024 brand impact report is available! Please read it here.
You can also consult our 2022 brand impact report here.
brave together
A global initiative to support everyone experiencing anxiety and depression.
Learn More
Conscious Together
Our sustainability program that sets out our conscious production, packaging, formula and disposal goals.
Learn More