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Home Eye Makeup

EYES

It's all in the eyes. And the possibilities are endless. Demure daytime looks. Deep drama night moves. Subtle lines and definition, smokey vibes, custom brow looks, classic tones or a shot of color. Eyeshadow and eyeshadow primers, eyeliner, brows, and mascara collections designed to transform your look in the blink of an eye.

THE FALSIES MASCARA FALSE LASH GLAM NEVER FAKE, ALWAYS FALSIES!

Brush on an instant false lash effect. Stunning corner to corner volume with no gaps! The Falsies. For false lash glam so full and fluttery…why fumble with fake lashes?

TOTAL TEMPTATION

GIVE IN TO TOTAL TEMPTATION!

Our most addictive collection. Indulge in the seductive look and softest touch. DISCOVER

Take Your Big Shot

Keep your eyes on the prize and kick major lash with new Colossal Big Shot mascara. It only takes one dip for fully-loaded lashes with root-to-tip volume.

EXPLORE

FLAUNT THE WING EFFECT

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Lashes so lifted and flared, it’s hard to believe they’re real. Get the dramatic winged lash look with the all new Falsies Push Up Angel Mascara.

DISCOVER

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BEST SELLERS

Lash Sensational® Luscious Washable Mascara

Very Black

Lash Sensational® Luscious Washable Mascara

Softer, denser lashes. The full-fan effect goes luscious.

Shop Now

Deep Brown

Eyestudio® Brow Define + Fill Duo

Defining and filling eyebrow duo pencil.

Shop Now

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The Falsies Push Up Drama

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GET LASHES THAT GET A RISE

Dare to push-up! This volumizing formula delivers big and holds the curl in place with the Push Up Cup Brush. SHOP NOW

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