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EYES

It's all in the eyes. And the possibilities are endless. Demure daytime looks. Deep drama night moves. Subtle lines and definition, smokey vibes, custom brow looks, classic tones or a shot of color. Eyeshadow and eyeshadow primers, eyeliner, brows, and mascara collections designed to transform your look in the blink of an eye.

Take Your Big Shot

Keep your eyes on the prize and kick major lash with new Colossal Big Shot mascara. It only takes one dip for fully-loaded lashes with root-to-tip volume.

FLAUNT THE WING EFFECT

Lashes so lifted and flared, it’s hard to believe they’re real. Get the dramatic winged lash look with the all new Falsies Push Up Angel Mascara.

BEST SELLERS

SPOTLIGHT
BROW

Our velvety soft eyebrow makeup has everything you need to achieve a natural, refined brow look in a range of shades.
SHOP BROW

SPOTLIGHT
EYESHADOW

All the colors to create your perfect eye look. Our innovative formulas blend easily and stay true as long as your look is on.
SHOP EYESHADOW

SPOTLIGHT
EYELINER

Draw in a crowd with big, dramatic eyes. Formulas that let you customize the latest looks to fit your attitude.
SHOP EYELINER
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  • Brow
    • All
    • Benefit
      • Blendable
      • Color
      • Define
      • Definition
      • Filling
      • Highlighting
      • Long Wearing
      • Mattifying
      • Sculpting
      • Setting
      • Shaping
      • Smudge Proof
      • Waterproof
    • Brand
      • Brow Drama®
      • Brow Satin®
      • Brow Tattoo
      • Brow Tattoo Waterproof Gel
      • Brow Ultra Slim
      • Eyestudio®
    • Coverage
      • Full
      • Light
    • Finish
      • Glossy
      • Matte
      • Natural
    • Form
      • Gel
      • Pencil
      • Stick
  • Eyeshadow
    • All
    • Benefit
      • Blendable
      • Color
      • Highlighting
      • Highly Pigmented
      • Long Wearing
    • Brand
      • The Blushed Nudes®
      • The Burgundy Bar Eye Shadow Palette
      • The Nudes
      • Total Temptation™
    • Coverage
      • Full
    • Finish
      • Glitter
      • Illuminating
      • Matte
      • Natural
      • Pearl
      • Shimmer
    • Form
      • Pressed Powder
      • Pressed Shadow
  • Eyeliner
    • All
    • Benefit
      • Defining
      • Long Wearing
      • Smudge Proof
      • Waterproof
    • Brand
      • Colossal Kajal
      • Define-A-Line®
      • Eyestudio®
    • Coverage
      • Full
    • Finish
      • Natural
      • Smokey
    • Form
      • Gel
      • Pencil
  • Mascara
    • All
    • Benefit
      • Color
      • Curling
      • Defining
      • Fast Drying
      • Lash Enhancing
      • Lengthening
      • Long Wearing
      • Moisturizing
      • Plumping
      • Priming
      • Sculpting
      • Volumizing
      • Washable
      • Waterproof
    • Brand
      • Great Lash®
      • Lash Sensational®
      • Snapscara
      • Volum' Express®
      • Volum' Express® The Colossal
    • Coverage
      • Full
    • Finish
      • Illuminating
      • Matte
      • Smokey
    • Form
      • Cream
      • Liquid
      • Stick

Brow

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Brow

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Eyeliner

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Eyeliner

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Eyeshadow

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Eyeshadow

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Mascara

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Mascara

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