maybelline-eyeshadow-expertwear-quad-texture-1x1

EYES

ALL

It's all in the eyes. And the possibilities are endless. Demure daytime looks. Deep drama night moves. Subtle lines and definition, smokey vibes, custom brow looks, classic tones or a shot of color. Eyeshadow and eyeshadow primers, eyeliner, brows, and mascara collections designed to transform your look in the blink of an eye.

The Colossal Mascara Colossal Volume. Nothing less.

Famous mega brush. Colossal collagen. Big, bold, instant volume.

Brow Ultra Slim Ultra smooth. Precisely defined brows.

Brow ultra slim - 1.5 mm Defining Pencil Smooth glide with ultimate precision. No streaks. Resists breakage. All-day defined brows.

BEST SELLERS

SPOTLIGHT
BROW

Our velvety soft eyebrow makeup has everything you need to achieve a natural, refined brow look in a range of shades.
SHOP BROW

SPOTLIGHT
EYESHADOW

All the colors to create your perfect eye look. Our innovative formulas blend easily and stay true as long as your look is on.
SHOP EYESHADOW

SPOTLIGHT
EYELINER

Draw in a crowd with big, dramatic eyes. Formulas that let you customize the latest looks to fit your attitude.
SHOP EYELINER
browse by
  • Brow
    • All
    • Benefit
      • Blendable
      • Color
      • Define
      • Definition
      • Filling
      • Highlighting
      • Long Wearing
      • Mattifying
      • Sculpting
      • Setting
      • Shaping
      • Smudge Proof
      • Waterproof
    • Brand
      • Brow Drama®
      • Brow Precise®
      • Brow Satin®
      • Brow Tattoo
      • Brow Ultra Slim
    • Coverage
      • Full
      • Light
    • Finish
      • Glossy
      • Matte
      • Natural
    • Form
      • Gel
      • Pencil
      • Stick
  • Eyeshadow
    • All
    • Benefit
      • Blendable
      • Color
      • Highlighting
      • Highly Pigmented
      • Long Wearing
    • Brand
      • The Blushed Nudes®
      • The Burgundy Bar Eye Shadow Palette
      • The Nudes
    • Coverage
      • Full
    • Finish
      • Glitter
      • Matte
      • Natural
      • Pearl
      • Shimmer
    • Form
      • Pressed Powder
      • Pressed Shadow
  • Eyeliner
    • All
    • Benefit
      • Defining
      • Lash Enhancing
      • Long Wearing
      • Smudge Proof
      • Waterproof
    • Brand
      • Colossal Kajal
      • Eyestudio®
      • Hyper Easy
      • TattooStudio™
    • Coverage
      • Full
    • Finish
      • Matte
      • Smokey
    • Form
      • Gel
      • Liquid
  • Mascara
    • All
    • Benefit
      • Color
      • Curling
      • Defining
      • Fast Drying
      • Hydrating
      • Lash Enhancing
      • Lengthening
      • Long Wearing
      • Moisturizing
      • Plumping
      • Priming
      • Sculpting
      • Volumizing
      • Washable
      • Waterproof
    • Brand
      • Great Lash®
      • Lash Sensational®
      • Snapscara
      • Volum' Express®
      • Volum' Express® The Colossal
    • Coverage
      • Full
      • Translucent
    • Finish
      • Illuminating
      • Matte
      • Smokey
    • Form
      • Cream
      • Gel
      • Liquid
      • Stick

Brow

Josephine-BrowUltS
Explore More
Brow
Explore More

Eyeliner

Livia-HyperEasyEyeliner
Explore More
Eyeliner
Explore More

Eyeshadow

Emily-Nudes
Explore More
Eyeshadow
Explore More

Mascara

pushup-drama-mascara-gigi-hadid-beautyimage-1x1
Explore More
Mascara
Explore More
Oops, it looks like you're not logged in! Please Or create an account.