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EYES
It's all in the eyes. And the possibilities are endless. Demure daytime looks. Deep drama night moves. Subtle lines and definition, smokey vibes, custom brow looks, classic tones or a shot of color. Eyeshadow and eyeshadow primers, eyeliner, brows, and mascara collections designed to transform your look in the blink of an eye.
THE FALSIES MASCARA FALSE LASH GLAM NEVER FAKE, ALWAYS FALSIES!
Brush on an instant false lash effect. Stunning corner to corner volume with no gaps! The Falsies. For false lash glam so full and fluttery…why fumble with fake lashes?
TOTAL TEMPTATION
GIVE IN TO TOTAL TEMPTATION!
Our most addictive collection. Indulge in the seductive look and softest touch. DISCOVERGET THE LATEST
THE CITY MINI PALETTE
Take Your Big Shot
Keep your eyes on the prize and kick major lash with new Colossal Big Shot mascara. It only takes one dip for fully-loaded lashes with root-to-tip volume.
FLAUNT THE WING EFFECT
Lashes so lifted and flared, it’s hard to believe they’re real. Get the dramatic winged lash look with the all new Falsies Push Up Angel Mascara.
BEST SELLERS
Just Arrived
The Rock Nudes Palette
The Falsies Push Up Drama
GET LASHES THAT GET A RISE
Dare to push-up! This volumizing formula delivers big and holds the curl in place with the Push Up Cup Brush. SHOP NOW
SPOTLIGHT
BROW
Our velvety soft eyebrow makeup has everything you need to achieve a natural, refined brow look in a range of shades.
SHOP BROW
SPOTLIGHT
EYESHADOW
All the colors to create your perfect eye look. Our innovative formulas blend easily and stay true as long as your look is on.
SHOP EYESHADOW
SPOTLIGHT
EYELINER
Draw in a crowd with big, dramatic eyes. Formulas that let you customize the latest looks to fit your attitude.
SHOP EYELINER
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Brow
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Benefit
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- Defining
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Brand
- Brow Drama®
- Eyestudio®
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Coverage
- Light
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Finish
- Glossy
- Natural
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Form
- Gel
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Eyeshadow
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Benefit
- Blendable
- Highlighting
- Long Wearing
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Brand
- Master Prime®
- The Nudes
- Total Temptation™
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Finish
- Illuminating
- Matte
- Natural
- Pearl
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Form
- Pressed Shadow
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Eyeliner
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Benefit
- Long Wearing
- Smudge Proof
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Brand
- Define-A-Line®
- Eyestudio®
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Finish
- Natural
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Form
- Gel
- Pencil
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Mascara
- All
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Benefit
- Curling
- Defining
- Fast Drying
- Filling
- Lash Enhancing
- Lengthening
- Long Wearing
- Moisturizing
- Plumping
- Priming
- Sculpting
- Volumizing
- Washable
- Waterproof
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Brand
- Great Lash®
- Lash Sensational®
- The Falsies®
- Total Temptation™
- Volum' Express®
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Form
- Cream
- Liquid
- Wax
Brow
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Brow
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Eyeliner
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Eyeshadow
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Mascara
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