It's all in the eyes. And the possibilities are endless. Demure daytime looks. Deep drama night moves. Subtle lines and definition, smokey vibes, custom brow looks, classic tones or a shot of color. Eyeshadow and eyeshadow primers, eyeliner, brows, and mascara collections designed to transform your look in the blink of an eye.
THE FALSIES MASCARA FALSE LASH GLAM
NEVER FAKE, ALWAYS FALSIES!
Brush on an instant false lash effect. Stunning corner to corner volume with no gaps! The Falsies. For false lash glam so full and fluttery…why fumble with fake lashes?
GIVE IN TO TOTAL TEMPTATION!
Our most addictive collection. Indulge in the seductive look and softest touch.
GET THE LATEST
THE CITY MINI PALETTE
FLAUNT THE WING EFFECT
Lashes so lifted and flared, it’s hard to believe they’re real. Get the dramatic winged lash look with the all new Falsies Push Up Angel Mascara.