MAYBE IT’S MAYBELLINE. MAYBE IT’S LIPSTICK DAY
This National Lipstick day we have teamed up with selected retail partners to share the love with special National Lipstick Day promotions running 30%-40%. Shop our selected lipstick products on their sites to learn more.
To us, lipstick has never been about hiding who you are or blending into a crowd. Maybe it’s a creativity tool and an emotional canvas that lets you play, design, and redefine yourself daily. It is your ultimate choice of identity performance; a silent, unapologetic form of self-expression that tells your story to the world before you say a single word.
Whether you are stepping into a high-stakes boardroom, claiming the city pavement, or expressing a completely new side of yourself today, your lip colour is more than makeup.
- Maybe it’s your armor.
- Maybe it’s your confidence.
- Maybe it’s your truth.
13 June - 25 June 2026
Shop Lipstick Day Promotions
We have teamed up with our retailer partners to offer you bold lipstick discounts. Shop through our product pages and selected you prefered retailer.
MAYBE IT’S YOUR VIBE, MAKE IT SLAY.
Maybelline legendary textures. One ultimate truth: You were born with the confidence; we just bring the finish.
Are you ready to be a Player in your own story? From high-stakes hustle to effortless play, we demand beauty that works as hard as we do.
We have your perfect high-performance match.
The Cozy Rebel
SuperStay Teddy Tint
Effortless, weightless and plush, this soft matte tint blurs beautifully and wraps lips in teddy-bear comfort.
The High-Gloss Hustler
SuperStay Vinyl Ink
Shake up longwear with rule-breaking, mirror-like vinyl shine that lasts up to 16 hours with a completely transfer-proof finish.
The Glassy Glow-Getter
Lifter Glaze
Juicy, fresh and ultra-glossy, this non-sticky glaze hydrates, lifts and shines, perfectly defined with creamy Lifter Liner.
The Power Icon
SuperStay Teddy Tint
Bold, unapologetic and bulletproof, this intensely pigmented liquid matte delivers one-swipe colour that lasts up to 16 hours.
The Glassy Glow-Getter
Serum Lipstick
High-care, elegant, and nourishing glow-getter. Not just a lipstick, it's active serum care in lush colour.
THE ULTIMATE LIPSTICK CELEBRATION
Sandton City Mall — Foschini Court
Wednesday, 29 July 2026 | 09:00 - 18:00
Are you ready to bring your truth to life? This National Lipstick Day, Maybelline New York is taking over the iconic Foschini Court at Sandton City Mall for a one-day-only, high-performance beauty explosion, and you are personally invited!
We are bringing the ultimate creativity tools straight to the heart of Johannesburg. Whether you are a classic matte devotee, a high-gloss hustler, or ready to be a player with some serious vinyl shine, this is your playground. Come experience the emotional power of a bold lip, discover your signature shade, and claim your confidence in colour.
Here is what is waiting for you at the Maybelline Truth Hub:
🔄The Legendary Maybelline Trade-In Station
Out with the old, in with the icon. Bring in any of your old, finished, or tired lipsticks (from absolutely any brand!) and swap it on the spot for a brand-new, high-performance Maybelline lipstick. It's time for an upgrade.
🎤The Miley Cyrus Lip Combo Zone
Get the ultimate rockstar pout. Test and shop the viral Miley Cyrus Lip Combo—featuring the game-changing, deeply hydrating Maybelline Maybe It’s Serum Lipstick and the flawlessly sculpting Lifter Liner. Purchase the combo live at the activation and unlock an exclusive 10% + 10% off in Better Rewards!
FAQ
LIPSTICK DAY: FREQUENTLY ASKED QUESTIONS