LIPSTICK DAY

Infinite Possibilities. Maybe it's more than lipstick.

THE ULTIMATE LIPSTICK CELEBRATION

Sandton City Mall — Foschini Court

Wednesday, 29 July 2026 | 09:00 - 18:00

Are you ready to bring your truth to life? This National Lipstick Day, Maybelline New York is taking over the iconic Foschini Court at Sandton City Mall for a one-day-only, high-performance beauty explosion, and you are personally invited!

We are bringing the ultimate creativity tools straight to the heart of Johannesburg. Whether you are a classic matte devotee, a high-gloss hustler, or ready to be a player with some serious vinyl shine, this is your playground. Come experience the emotional power of a bold lip, discover your signature shade, and claim your confidence in colour.

Here is what is waiting for you at the Maybelline Truth Hub:

🔄 The Legendary Maybelline Trade-In Station
Out with the old, in with the icon. Bring in any of your old, finished, or tired lipsticks (from absolutely any brand!) and swap it on the spot for a brand-new, high-performance Maybelline lipstick. It's time for an upgrade.

 ðŸŽ¤ The Miley Cyrus Lip Combo Zone
Get the ultimate rockstar pout. Test and shop the viral Miley Cyrus Lip Combo—featuring the game-changing, deeply hydrating Maybelline Maybe It’s Serum Lipstick and the flawlessly sculpting Lifter Liner. Purchase the combo live at the activation and unlock an exclusive 10% + 10% off in Better Rewards!

Shop Lipstick Day Promotions

We have teamed up with our retailer partners to offer you bold lipstick discounts. Shop through our product pages and selected you prefered retailer.

MAYBE IT’S MAYBELLINE. MAYBE IT’S LIPSTICK DAY

This National Lipstick day we have teamed up with selected retail partners to share the love with special National Lipstick Day promotions running 30%-40%. Shop our selected lipstick products on their sites to learn more.

To us, lipstick has never been about hiding who you are or blending into a crowd. Maybe it’s a creativity tool and an emotional canvas that lets you play, design, and redefine yourself daily. It is your ultimate choice of identity performance; a silent, unapologetic form of self-expression that tells your story to the world before you say a single word.

Whether you are stepping into a high-stakes boardroom, claiming the city pavement, or expressing a completely new side of yourself today, your lip colour is more than makeup.

  • Maybe it’s your armor.
  • Maybe it’s your confidence.
  • Maybe it’s your truth.

Shop Now

SuperStay Teddy Tint

Effortless, weightless and plush, this soft matte tint blurs beautifully and wraps lips in teddy-bear comfort.

SuperStay Vinyl Ink

Shake up longwear with rule-breaking, mirror-like vinyl shine that lasts up to 16 hours with a completely transfer-proof finish.

Lifter Glaze

Juicy, fresh and ultra-glossy, this non-sticky glaze hydrates, lifts and shines, perfectly defined with creamy Lifter Liner.

SuperStay Teddy Tint

Bold, unapologetic and bulletproof, this intensely pigmented liquid matte delivers one-swipe colour that lasts up to 16 hours.

Serum Lipstick

High-care, elegant, and nourishing glow-getter. Not just a lipstick, it's active serum care in lush colour.

Transfer-proof Besties

Super Stay Teddy Tint Liquid Lip Tint
Super Stay® Vinyl Ink Longwear Liquid Lipcolor
Super Stay Matte Ink® LONGWEAR LIQUID LIPSTICK
Coverage
Soft-wear, blurred plush matte Mirror-like vinyl shine Highly saturated, intense flat matte
Formula
Lightweight, all-day comfort Transfer-proof Transfer-proof
Key Features
Feels like absolutely nothing is there. Unshakable confidence, zero transfer. Your ultimate urban armor.
Wear
12H 16H 16H

FAQ

LIPSTICK DAY: FREQUENTLY ASKED QUESTIONS 

Join us on Wednesday, 29 July 2026, at the Sandton City Mall — Foschini Court (Johannesburg, South Africa). The experience runs from 09:00 to 18:00. Come early to beat the queues! It’s simple! Bring in any old, used, or expired lipstick from any brand to our Sandton City Trade-In Counter, and we will swap it for a brand-new, iconic Maybelline lipstick absolutely free. Please note: Limit of one trade-in per person, and swaps are subject to stock availability (first come, first served). The Miley Cyrus Lip Combo is the ultimate rockstar pairing: the deeply hydrating, juicy colour Maybe It’s Serum Lipstick and our precisely sculpting Lifter Liner. When you buy this duo together at the activation, you will get an exclusive 10% + 10% off through Better Rewards. While the physical trade-in is exclusive to our Sandton City Mall activation, you can still celebrate with us! Online store and selected retail partners will have special National Lipstick Day promotions running 30%-40%. A serum lipstick blends the intensive lip care and hydration benefits of a high-performance lip serum with the rich, vibrant colour payoff of a traditional lipstick. Maybelline Serum Lipstick features hydrating hyaluronic acid and a lip-loving oil blend to give your lips deep moisturizing benefits, while also featuring highly pigmented matte and satin shades. It's the ultimate high-care, high-colour hybrid. Our serum lipstick differs from lip tints and lip balms in that it delivers the pigmented colour of a traditional lipstick, but unlike traditional lipstick, it offers the hydrating benefits of a lip serum. Maybelline Serum Lipstick offers a more pigmented, opaque colour, making the experience closer to wearing a traditional lipstick rather than wearing a lip balm or a sheerer, but buildable lip tint. However, the moisturizing lipstick formula sets it apart from traditional lipsticks, so you can nourish your lips while still experiencing the pigmented, lush colour that is traditionally found in lipsticks. Absolutely not! In fact, it does the opposite. This is a hybrid formula: serum care in lush colour. It acts like a high-performance skincare treatment, keeping your lips intensely hydrated, moist, and comfortable all day long while depositing gorgeous, vibrant pigment. Serum lipstick is a better choice for hydrated lips than a traditional lipstick if you are prone to dry lips. Our oil-infused lipstick is specifically formulated with hyaluronic acid and an oil blend to provide more hydration than what is found in traditional lipsticks, providing up to +35% instant hydration. Traditional matte lipsticks can be especially drying, making the matte shades of Maybelline Serum Lipstick an excellent choice for those with dry lips who want to wear matte hydrating lipstick. Maybelline Serum Lipstick is a great choice for mature lips due to its ultra-hydrating formula. The hyaluronic acid formula helps to plump and smooth lips, reducing the look of fine lines. We want to see your truth in colour! Snap a selfie of your National Lipstick Day look, post it on Instagram or TikTok using the hashtag #MaybellineLipstickDay, and tag us @Maybellinefrica. We’ll be reposting our favourite creative looks all day!